Date: 7/7/2008

Tonic Tip: Long Lead Holiday Gift Guides

The holiday season is a great time to utilize editorial opportunities for your products. While the nation's spending skyrockets to billions of dollars, media outlets are focused on giving consumers shopping and bargain advice around the clock. For several weeks, publications and broadcast media plan extensive coverage on holiday gift guides for items of all kinds. The first step is to fully prepare your product for the media by identifying important facts the public should know about, i.e., Where is it sold? Why is it better than the competitor?, etc. The next step is to find the right outlets for your product and contact their editors and/or producers. Your best bet is to send them a sample so that your product is readily accessible for decision makers to see, feel and use. Make sure to attach an informational sheet along with your product to include product facts and contact information. Long lead magazines will be closing their issues over the course of the next month. Don't miss out! Visit www.publicity411.com for a do-it-yourself list of long lead holiday gift guide editors, or contact us if you require further support.

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